Brighten your smile with Crest 3D White Advanced Luminous Mint Whitening Toothpaste in the flavor Luminous Mint. Removes 90% more surface stains, protects against future stains & starts whitening your teeth after 1 brush. 3D White fluoride toothpaste also strengthens your tooth enamel and helps protect against cavities. From America's #1 Whitening Brand.**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022vs. regular toothpaste