Frito-Lay’s line of BAKED snacks are baked, not fried, to give you the great taste you’ve come to love with Frito-Lay snacks. Frito-Lay’s BAKED snacks are made with with our signature baking process for oven-crafted deliciousness. Enjoy Baked Lay’s, Ruffles, Cheetos, and Tostitos made with olive oil, 50% less fat than regular potato chips, no artificial flavors, and no colors from artificial sources. Frito-Lay’s BAKED snacks offer a deliciously crispy & airy crunch, and are perfect for after school snacks, work lunches, school lunches, and on the go snacking.