VERSATILE HAIRSTYLING IRON: This Iron features our iconic Ceramic technology with a digital temperature display, offering multiple settings for fine, medium & coarse hair. It delivers shiny, smooth, salon-quality results without the damage of high heat. CUSTOMIZED TEMPERATURES FOR LESS DAMAGE: Use 180°F - 370°F for Fine/Fragile hair, 375°F - 395°F for Medium/Wavy hair, and 400°F - 425°F for Coarse/Resistant hair. QUICK HEAT UP: Ceramic heater with advanced technology for 60-second heat up - perfect for quick, on-the-go styling. Built with a 6.5 ft swivel cord. CHI FLAT IRONS: CHI Flat Irons have a versatile ergonomic design and use advanced ceramic technology. Our dynamic professional flat irons offer a sleek design, and outstanding performance, creating shiny and frizz-free hair instantly. CHI: Founded by Farouk Shami, a hairdresser allergic to ammonia who sought to create the first ammonia-free hair color & has remained committed to crafting the finest ethical haircare. All CHI products are cruelty-free, paraben-free, & sulfate-free.