This is a genuine Dyson OEM part made only by Dyson themselves. There are many knock-off alternatives out there, but replacing with only genuine Dyson-made parts is the only way to maintain the unmatched performance of your Dyson stick vac and extend the life of it as well. Dyson part number 969350-02, this is a charger for a number of Dyson stick vacuums, but it does NOT fit all of them. Please make sure to find the model number on your Dyson stick vac to make sure the 4-digit code matches one of the following: SV12 V10 Absolute/Animal/Animal Pro/Total Clean; SV14 V11 Animal/Torque Drive, SV15 V11 Animal/Origin/Torque Drive, SV16 V11 Outsize, SV22 V15 Detect/DT Absolute/Complete, SV27 V10 Absolute/Allergy/Animal, SV28 Animal, SV29 Outsize, and SV30 V12 DT Slim. The last listing image has instructions on where to find the label on your Dyson stick vac that has the model number printed. Many Dyson parts that fit different models look alike, so always find your 4-digit model number and confirm it matches one of the models in the listing before you purchase.