Introducing Next Level closeness from Philips Norelco, the world’s #1 electric shaving brand. Achieve extreme closeness with Norelco’s Best shaver - delivers below skin-level, -0.08mm close shave and ultimate skin comfort. Day-long close shave, even on hardest-to-shave areas. NEW 360° Precision Flexing Heads for 20% more precision in hardest to reach areas vs predecessor. Efficient in every pass even on 1-3-7-day beard. Powered by AI : 5 Custom Shave Modes and Live-Action dual-function Pressure + Motion light sensor. Intelligently senses, adapts and customizes to your skin with Sense IQ Pro technology. *vs predecessor ** vs no coating