Product Description simplehuman's sensor mirror lights up automatically. Its tru-lux light system simulates natural sunlight, allowing you to see full color variation, so you'll know when your makeup is color-correct and flawless. And unlike traditional makeup vanity mirrors' bulb lighting, simplehuman's long-lasting LEDs won't burn out or diminish. The mirror folds down flat and stores easily in its travel case. Recharges with a standard USB port (cable included), and one charge lasts up to 5 weeks. 10x magnification — ideal for close-up work like tweezing or applying eye makeup. Brand Story We design tools that help people become more efficient at home. Day to day life has room for improvement. That's the basic thinking behind simplehuman. Many activities in our daily routine are so basic that we take them for granted. Washing our hands, cleaning up after a meal, grooming and prepping our appearance. Through innovation and new technologies, we find ways to streamline these simple tasks. We call our products tools for efficient living.